For the initiated, and those who have wet their beaks in Digital Marketing, today’s times are really exciting. And yet, there is constant pressure for marketing strategies to evolve constantly. There is a big shift happening in the way information is served and utilized.
From the monthly archives:
May 2009
Not many applications become killer-apps in their life-time and neither have Data Mashups become one. But of what I have seen of Data Mashups is enough to get a feel of what killer applications are all about. I, for one, strongly believe that data mashups can have profound impact on the way BI is delivered [...]
In parallel to what we have Analytics solution for Business functions, an Analytics application that enables analysis of the data collected as part of a ‘computer user’ daily activity is ‘Personal Analytics’.
The power of digital media (usually referred to online media) has inspired me a lot through these years or rather never ceases to amaze me!
In today’s discriminating and techno-savvy world, with almost every business accomplished through the internet, a company’s presence over the web has become mandatory or should I say ‘a crucial factor’?
Here [...]
Default SQL Query Generation for a Source Qualifier:
When relational sources are joined in one Source Qualifier transformation, the PowerCenter Server joins the tables based on the related keys in each table. This default join will be an equijoin like below
Source1.column_name = Source2.column_name
My inspiration for this post is a book that I recently read titled “Five Equations that Changed the World” by Michael Guillen. This is a fascinating account of the history and people behind what are arguably the most important set of scientific equations that humankind has ever laid its eyes on. The top 5 equations [...]
Its interesting how (and how fast) certain things get adapted.
There have been these virtual reality worlds – SecondLife being the most prominent – that have caught on recently. They mostly serve the purpose of entertainment. Some “gurus” talk about how such virtual worlds will become a more intrinsic part of every person’s life.
So while that [...]
Hexaware is participating in some really great conferences in May. May 4th to 6th we are at the Gartner Outsourcing and Vendor Management Summit in Las Vegas and May 3rd to 8th we are at the TDWI Global Conference in Chicago. While the Gartner conference is the definitive conference for the Outsourcing space, the TDWI [...]
