Because Non-linear nature of business is the root cause for the gap between analytics delivered by IT and positive impact of such analytics on business decisions. Let me try to substantiate that statement in this blog post.
From the category archives:
Business Intelligence – A Practitioner’s View
Ease of data handling has been a vital reason for the statistical software platforms like SAS, SPSS to be very popular with the business analyst community. Manipulating data and inferring information is done in a much easier way on these platforms.