Myopia = Shortsightedness. Theodore Levitt published his landmark paper titled ‘Marketing Myopia’ in 1960 that led to a paradigm shift in how companies viewed their business models. Marketing Myopia refers to ‘focusing on products rather than customers’, and how such a short-sighted view is bound to eventually lead to business failure.
One reason that short sightedness [...]
From the category archives:
Business Intelligence – A Practitioner’s View
When we look at a metrics performance, we are interested with three W’s ‘What happened’, ‘When it happened’ and ‘Where it happened’.
The ‘What’ informs about the metric’s health whether it’s doing good or bad against a pre defined threshold. The ‘When’ informs the time period of measurement whether it’s current day or YTD etc. The [...]
