The B2B landscape in its inherent form is a complex jar of beans primarily because the initial connection needs lots of nurturing with the right mix of appropriate
communication to ensure the “best weather” for sales interaction. Marketers not only have to measure outcomes right up to revenue but also find the “sweet spot” for marketing and sales to drum up the right notes.
From the category archives:
Are You Being Served
Really exciting times to be in Marketing. Well, personally for me they are (the geek in me just loves how databases and analytics have become so critical to marketing! )
It is incredible how central data is becoming to the art and science of marketing. Infact marketing nowadays is so data driven that it [...]
The power of digital media (usually referred to online media) has inspired me a lot through these years or rather never ceases to amaze me!
In today’s discriminating and techno-savvy world, with almost every business accomplished through the internet, a company’s presence over the web has become mandatory or should I say ‘a crucial factor’?
Here [...]
Its interesting how (and how fast) certain things get adapted.
There have been these virtual reality worlds – SecondLife being the most prominent – that have caught on recently. They mostly serve the purpose of entertainment. Some “gurus” talk about how such virtual worlds will become a more intrinsic part of every person’s life.
So while that [...]
Hexaware is participating in some really great conferences in May. May 4th to 6th we are at the Gartner Outsourcing and Vendor Management Summit in Las Vegas and May 3rd to 8th we are at the TDWI Global Conference in Chicago. While the Gartner conference is the definitive conference for the Outsourcing space, the TDWI conference is [...]
I should have done this before. Long back. Long long back. There’s so much fun stuff in IT marketing to talk about that I should’ve started blogging about it long ago! Now I have a lot of catching up to do.
