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	<title>Hexaware Blogs &#187; Are You Being Served</title>
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	<link>http://blogs.hexaware.com</link>
	<description>Network of Technology Blogs</description>
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		<title>Test Consulting: How to Improve a QA Area</title>
		<link>http://blogs.hexaware.com/are-you-being-served/test-consulting-how-to-improve-a-qa-area/</link>
		<comments>http://blogs.hexaware.com/are-you-being-served/test-consulting-how-to-improve-a-qa-area/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 23:32:59 +0000</pubDate>
		<dc:creator>ViridianaG</dc:creator>
				<category><![CDATA[Are You Being Served]]></category>
		<category><![CDATA[Quality Assurance and Testing Services]]></category>
		<category><![CDATA[Quality Assu]]></category>
		<category><![CDATA[software quality assurance]]></category>
		<category><![CDATA[test strategy]]></category>

		<guid isPermaLink="false">http://blogs.hexaware.com/?p=5464</guid>
		<description><![CDATA[Is your client having difficulty to measure QA performance? Is your client undecided on what test strategy to follow for new application implementation? Is your client looking for testing tool recommendations or need to improve the usage of the existing ones?
Hexaware has a dedicated Test Consulting practice where testing experts are involved in providing test [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Automation Feasibility Checklist</title>
		<link>http://blogs.hexaware.com/are-you-being-served/automation-feasibility-checklist/</link>
		<comments>http://blogs.hexaware.com/are-you-being-served/automation-feasibility-checklist/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 17:00:52 +0000</pubDate>
		<dc:creator>Kather</dc:creator>
				<category><![CDATA[Are You Being Served]]></category>
		<category><![CDATA[Application Automation]]></category>
		<category><![CDATA[Automation Feasibility]]></category>
		<category><![CDATA[Automation Feasibility Checklist]]></category>
		<category><![CDATA[automation testing]]></category>
		<category><![CDATA[IT automation]]></category>
		<category><![CDATA[Software Automation]]></category>

		<guid isPermaLink="false">http://blogs.hexaware.com/?p=3819</guid>
		<description><![CDATA[Abstract:
 Software testing is an activity aimed at evaluating an attribute or capability of a program or system and determining that it meets its required results. The difficulty in software testing stems from the complexity of software. Testing is more than just debugging. The purpose of testing can be quality assurance, verification and validation or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome back … Good Times!</title>
		<link>http://blogs.hexaware.com/are-you-being-served/welcome-back-%e2%80%a6-good-times/</link>
		<comments>http://blogs.hexaware.com/are-you-being-served/welcome-back-%e2%80%a6-good-times/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 05:04:33 +0000</pubDate>
		<dc:creator>Sreenivas V</dc:creator>
				<category><![CDATA[Are You Being Served]]></category>
		<category><![CDATA[Hexaware]]></category>
		<category><![CDATA[IT Industry]]></category>
		<category><![CDATA[Service Providers]]></category>

		<guid isPermaLink="false">http://blogs.hexaware.com/?p=3810</guid>
		<description><![CDATA[As the winter recedes and spring is ready to bloom in the northern hemisphere – the fears of doom and gloom recede too. If one looks at the IT Industry worldwide with lens of India-based software service providers, the sense of déjà vu is back. Fond memories of the good times come rushing back.
Now you [...]]]></description>
		<wfw:commentRss>http://blogs.hexaware.com/are-you-being-served/welcome-back-%e2%80%a6-good-times/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Automation in B2B &#8211; Separating the Wheat from the Chaff</title>
		<link>http://blogs.hexaware.com/are-you-being-served/marketing-automation-in-b2b-separating-the-wheat-from-the-chaff/</link>
		<comments>http://blogs.hexaware.com/are-you-being-served/marketing-automation-in-b2b-separating-the-wheat-from-the-chaff/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 14:16:58 +0000</pubDate>
		<dc:creator>Prakash Rangarajan</dc:creator>
				<category><![CDATA[Are You Being Served]]></category>
		<category><![CDATA[Business Intelligence – A Practitioner’s View]]></category>
		<category><![CDATA[BI]]></category>
		<category><![CDATA[Business Analytics]]></category>
		<category><![CDATA[business intelligence / analytics]]></category>

		<guid isPermaLink="false">http://blogs.hexaware.com/?p=3323</guid>
		<description><![CDATA[The B2B landscape in its inherent form is a complex jar of beans primarily because the initial connection needs lots of nurturing with the right mix of appropriate
communication to ensure the "best weather" for sales interaction. Marketers not only have to measure outcomes right up to revenue but also find the "sweet spot" for marketing and sales to drum up the right notes.]]></description>
		<wfw:commentRss>http://blogs.hexaware.com/are-you-being-served/marketing-automation-in-b2b-separating-the-wheat-from-the-chaff/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Databases and Marketing</title>
		<link>http://blogs.hexaware.com/are-you-being-served/databases-and-marketing/</link>
		<comments>http://blogs.hexaware.com/are-you-being-served/databases-and-marketing/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 02:52:13 +0000</pubDate>
		<dc:creator>Amit Varshneya</dc:creator>
				<category><![CDATA[Are You Being Served]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[marketing science]]></category>

		<guid isPermaLink="false">http://blogs.hexaware.com/?p=2340</guid>
		<description><![CDATA[Really exciting times to be in Marketing. Well, personally for me they are (the geek in me just loves how databases and analytics have become so critical to marketing!   )
It is incredible how central data is becoming to the art and science of marketing. Infact marketing nowadays is so data driven that it [...]]]></description>
		<wfw:commentRss>http://blogs.hexaware.com/are-you-being-served/databases-and-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Now &#8211; Paradigm shift in Digital Marketing</title>
		<link>http://blogs.hexaware.com/are-you-being-served/the-power-of-now-paradigm-shift-in-digital-marketing/</link>
		<comments>http://blogs.hexaware.com/are-you-being-served/the-power-of-now-paradigm-shift-in-digital-marketing/#comments</comments>
		<pubDate>Mon, 25 May 2009 14:39:06 +0000</pubDate>
		<dc:creator>Prakash Rangarajan</dc:creator>
				<category><![CDATA[Are You Being Served]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[social media networks]]></category>

		<guid isPermaLink="false">http://blogs.hexaware.com/?p=2374</guid>
		<description><![CDATA[For the initiated, and those who have wet their beaks in Digital Marketing, today&#8217;s times are really exciting.  And yet, there is constant pressure for marketing strategies to evolve constantly.  There is a big shift happening in the way information is served and utilized.

Information is now all about “newness” and “nowness”.  It [...]]]></description>
		<wfw:commentRss>http://blogs.hexaware.com/are-you-being-served/the-power-of-now-paradigm-shift-in-digital-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital Media Marketing</title>
		<link>http://blogs.hexaware.com/are-you-being-served/digital-media-marketing/</link>
		<comments>http://blogs.hexaware.com/are-you-being-served/digital-media-marketing/#comments</comments>
		<pubDate>Mon, 18 May 2009 07:31:40 +0000</pubDate>
		<dc:creator>Paul Immanuel</dc:creator>
				<category><![CDATA[Are You Being Served]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[digital media marketing]]></category>
		<category><![CDATA[web metrics]]></category>

		<guid isPermaLink="false">http://blogs.hexaware.com/?p=2356</guid>
		<description><![CDATA[The power of digital media (usually referred to online media) has inspired me a lot through these years or rather never ceases to amaze me!
In today’s discriminating and techno-savvy world, with almost every business accomplished through the internet, a company’s presence over the web has become mandatory or should I say ‘a crucial factor’? 
Here [...]]]></description>
		<wfw:commentRss>http://blogs.hexaware.com/are-you-being-served/digital-media-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virtual Reality and Marketing</title>
		<link>http://blogs.hexaware.com/are-you-being-served/virtual-reality-and-marketing/</link>
		<comments>http://blogs.hexaware.com/are-you-being-served/virtual-reality-and-marketing/#comments</comments>
		<pubDate>Fri, 01 May 2009 21:02:30 +0000</pubDate>
		<dc:creator>Amit Varshneya</dc:creator>
				<category><![CDATA[Are You Being Served]]></category>
		<category><![CDATA[cost control]]></category>
		<category><![CDATA[SAP HR]]></category>
		<category><![CDATA[unisfair]]></category>
		<category><![CDATA[virtual conference]]></category>
		<category><![CDATA[Virtual Marketing]]></category>
		<category><![CDATA[virtual tradeshow]]></category>

		<guid isPermaLink="false">http://blogs.hexaware.com/?p=2297</guid>
		<description><![CDATA[Its interesting how (and how fast) certain things get adapted.
There have been these virtual reality worlds &#8211; SecondLife being the most prominent &#8211; that have caught on recently. They mostly serve the purpose of entertainment. Some &#8220;gurus&#8221; talk about how such virtual worlds will become a more intrinsic part of every person&#8217;s life.
So while that [...]]]></description>
		<wfw:commentRss>http://blogs.hexaware.com/are-you-being-served/virtual-reality-and-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Some great conferences coming up!</title>
		<link>http://blogs.hexaware.com/are-you-being-served/some-great-conferences-coming-up/</link>
		<comments>http://blogs.hexaware.com/are-you-being-served/some-great-conferences-coming-up/#comments</comments>
		<pubDate>Fri, 01 May 2009 10:51:15 +0000</pubDate>
		<dc:creator>Amit Varshneya</dc:creator>
				<category><![CDATA[Are You Being Served]]></category>
		<category><![CDATA[ACORD]]></category>
		<category><![CDATA[EyeForTravel]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[LOMA]]></category>
		<category><![CDATA[TDWI]]></category>
		<category><![CDATA[Tradeshows]]></category>
		<category><![CDATA[Tweet]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blogs.hexaware.com/?p=2293</guid>
		<description><![CDATA[Hexaware is participating in some really great conferences in May. May 4th to 6th we are at the Gartner Outsourcing and Vendor Management Summit in Las Vegas and May 3rd to 8th we are at the TDWI Global Conference in Chicago. While the Gartner conference is the definitive conference for the Outsourcing space, the TDWI [...]]]></description>
		<wfw:commentRss>http://blogs.hexaware.com/are-you-being-served/some-great-conferences-coming-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogging on IT Marketing</title>
		<link>http://blogs.hexaware.com/are-you-being-served/blogging-on-it-marketing/</link>
		<comments>http://blogs.hexaware.com/are-you-being-served/blogging-on-it-marketing/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 14:00:14 +0000</pubDate>
		<dc:creator>Amit Varshneya</dc:creator>
				<category><![CDATA[Are You Being Served]]></category>

		<guid isPermaLink="false">http://blogs.hexaware.com/?p=2275</guid>
		<description><![CDATA[I should have done this before. Long back. Long long back. There&#8217;s so much fun stuff in IT marketing to talk about that I should&#8217;ve started blogging about it long ago! Now I have a lot of catching up to do.

I want to discuss B2B marketing, IT marketing and Services Marketing. And there is so [...]]]></description>
		<wfw:commentRss>http://blogs.hexaware.com/are-you-being-served/blogging-on-it-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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