Myopia = Shortsightedness. Theodore Levitt published his landmark paper titled ‘Marketing Myopia’ in 1960 that led to a paradigm shift in how companies viewed their business models. Marketing Myopia refers to ‘focusing on products rather than customers’, and how such a short-sighted view is bound to eventually lead to business failure.
One reason that short sightedness [...]
From the category archives:
Business Intelligence – A Practitioner’s View
When we look at a metrics performance, we are interested with three W’s ‘What happened’, ‘When it happened’ and ‘Where it happened’.
The ‘What’ informs about the metric’s health whether it’s doing good or bad against a pre defined threshold. The ‘When’ informs the time period of measurement whether it’s current day or YTD etc. The [...]
If one were to run a Map Reduce job on a Hadoop Distributed File System (HDFS), consisting of all white-papers, articles and presentations created in the past couple of years on Business Intelligence & Analytics, to count the most frequently occurring 2-grams (2 words that occur together), BIG DATA would most certainly trump others. And [...]
What are Trim Tabs? – Trim tabs are small surfaces connected to the trailing edge of a larger control surface on a boat or aircraft, used to control the trim of the controls, i.e. to counteract hydro- or aero-dynamic forces and stabilize the boat or aircraft in a particular desired altitude without the need for [...]
Data Integration (DI) platforms like Informatica, DataStage, BODS, ODI, SSIS and others are the backbone for a well designed Business Intelligence application. DI platforms ensure that all the required data are provisioned at the right time, with quality.
In the process of configuring and running DI platforms, we come across few scenarios where DI platform needs [...]
What is Counterparty risk?
Counterparty credit risk is traditionally defined as the risk that a counterparty to a transaction fails to perform under its contractual commitment for the variety of products that the Bank trades with the counterparty such as forex instruments, letters of credits, repossessions, derivatives, etc. Counterparty credit risk is an inevitable component of [...]
In the architectural set up of a Data Warehouse (or Business Intelligence/BI) system, we can define two layers, they are
Data Management and
Information Management
Data Management performs the function of data collection from Business Transaction systems, validation of data, integration of data and provisioning the data for analysis and interpretation.
Information Management performs the function of deriving information [...]
